Recommend and Justify a Marketing Strategy That Andy Might Use to Increase Sales at Ahc free essay sample

Recommend and justify a marketing strategy that Andy might use to increase sales at AHC AHC is a health club known for its excellent health facilities which benefit their members with a wide range of exercises as well as facilities such as their cafe and beauty salon. However, the owner, Andy has come to realise that if his business ever were to expand, it couldn’t satisfy everyone and cater to each individual’s needs. AHC has many opportunities for further development and becoming an even more established health club with a wider target market but its competitors (other health clubs) pose as a threat towards them in pricing and facilities. AHC’s main objective is to increase their sales and to do that, they will need to consider each of the four functional areas within the marketing mix, and along with that, they may also need to conduct extensive market research to ensure that their aim to gain revenue is met. We will write a custom essay sample on Recommend and Justify a Marketing Strategy That Andy Might Use to Increase Sales at Ahc or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page First of all, AHC will have to look at the services they provide to members of the health club as well as potential new consumers, to see how well the business is performing and whether the services the business offers satisfy consumers. Also by doing this, AHC will be able to use market segmentation, which will divide consumers into groups so that a better customer base is established and more customers can be gained. Also , when looking at the services they provide, AHC may need to think about their products and how they differentiate from their competitors, for example, AHC may want to consider their option C which involved building more squash courts or a larger fitness studio. By increasing their services, AHC will attract more members of the public and gain more sales from members who will want to use the additional services provided. AHC could also look into the pricing of their products. Andy is currently considering other pricing approaches such as price discrimination which can enable higher prices at more demanding times of the day, depending on consumer demand. This could also attract more consumers who will want to use the services at the health club more at off-peak times due to cheaper prices. This can ensure that at ‘peak’ times of the day, AHC will be making more revenue, but there may also be an increase during ‘off peak’ times. AHC must also make sure that because of the higher prices, they don’t face a loss of consumers if they do decide to use price discrimination. Option A displays such pricing in which additional charges may be given, however if AHC wishes to maintain its customer base, as well as attract more while prices are being raised, they may need to offer consumers extra services, discounts or deals such as ‘ 3 Pilates classes for the price of 2’ for women which will help maintain good relationships and loyalty with members in the long term. AHC have limited amounts of promotion for its business and currently only rely on its website as well as word of mouth which could realistically only attract a certain number of consumers however if Andy wishes to expand or even increase the number of sales, alternative methods of advertising should be taken into account, for example, below the line promotion such as posters, local radio advertisements, local newspapers and magazines to make people aware of the business, and this way, AHC can widen their market. Andy knows that some facilities offered only target specific people, e.g. the beauty salon is aimed at mostly female members so instead of advertising within the mass market, he could implement personal selling to allow customers to receive personal and individual attention from the business. Also, as Andy sees increased competition as a threat, advertising on a larger scale within the local area can help to increase the number of consumers which can help the increase in sale s because even though it is a competitive market, promoting the business can impact a lot and possibly attract consumers from similar businesses due to prices and services offered. In AHC’s current business position, they do not have the necessary capital to expand as it can only just about afford one of the facilities in option C, but if in the long term, the business will be able to build extra facilities for the health club or maybe open up another health club in a neighbouring area. Andy should continue to run his business and put into practice ways to help the business grow. AHC can definitely do this by differentiating the services they provide because it will maintain customer loyalty and help gain more consumers because of the new services which make them different to every other health club in the Midlands. Also, they could adapt new pricing strategies to see what kind of price consumers are willing to pay, whether high or low depending on how many sales are made. An increase in promotion could also benefit the business very well as it can help aid consumers through awareness of the health club, adding to a more well- rounded reputation. It would be ideal to carry out further research on the aspects of the marketing mix, and produce short term tactical objectives in which they can achieve and in the long run, can end with the business being able to achieve an increase in sales.

Preventing Pet Theft for Cruel Purposes

Preventing Pet Theft for Cruel Purposes Organized pet thieves steal cats and dogs for two main purposes- to use as bait in dogfighting and to sell to laboratories through B dealers. Because pet theft is illegal, it is difficult to estimate the number of animals involved, but it is believed to be in the tens of thousands annually. How Are Cats and Dogs Stolen? Cats and dogs can be stolen from front yards, backyards, cars, streets, or sidewalks when the guardian goes into a store and leaves the dog tied up outside. Another popular way to steal cats and dogs is to answer free to a good home ads. The thief answers the ad, pretending to want to adopt the animal. Later, the animal is sold to a laboratory or used as bait in dogfighting. To prevent pet theft and for other reasons, it is important to always charge an adoption fee and to never give an animal away to a stranger for free. Even though the animal was given away for free, obtaining the animal in this way, under false pretenses, can be considered theft by deception which is a crime. B Dealers - Selling Animals to Laboratories B Dealers are animal dealers licensed under the Animal Welfare Act (7 U.S.C.  §2131) to sell dogs and cats commercially, including to laboratories. The regulations adopted under the AWA can be found at 9 C.F.R. 1.1, where Class B Licensee is defined as a dealer whose business includes the purchase and/or resale of any animal. This term includes brokers, and operators of an auction sale, as such individuals negotiate or arrange for the purchase, sale, or transport of animals in commerce. Class A Licensees are breeders, while Class C Licensees are exhibitors. B dealers are random source dealers who do not breed animals themselves. To prevent fraud and pet theft, B dealers are allowed to obtain dogs and cats only from other licensed dealers and from animal pounds or shelters. Under 9 C.F.R.  § 2.132, B dealers are not allowed to obtained animals by use of false pretenses, misrepresentation, or deception. B dealers are required to maintain accurate and complete records, including records on [h]ow, where from whom, and when the dog or cat was obtained. B dealers often work with bunchers who do the actual stealing in a pet theft ring. Despite federal regulations and record-keeping requirements, pet theft rings regularly steal animals in various ways and resell them to laboratories. Records are easily falsified, and animals are often transported across state lines to minimize the chances of someone finding their stolen pet. The American Anti-Vivisection Society lists B dealers and their Animal Welfare Act violations. In one notorious case, B dealer C.C. Baird lost his license and was fined $262,700, as a result of an investigation by Last Chance for Animals. LCA is the leading organization in the U.S. raising awareness about B dealers. The USDA maintains a list of licensed B dealers, organized by state. Keep in mind that not all B dealers sell stolen animals to laboratories, and most sell animals as part of the legal animal trade. Bait Animals for Dogfighting Cats, dogs and  even rabbits can be stolen and used as bait in dogfighting. In a dogfight, two dogs are put together in an enclosure and fight to the death or until one can no longer continue. Audience members bet on the outcome, and thousands of dollars can change hands at a single dogfight. Dogfighting is illegal in all 50 states but is thriving among both professional dogfighters and thrill-seeking teenagers. The bait animals are used to test or train a dog to be as vicious and aggressive as possible. What You Can Do The Pet Safety and Protection Act of 2011, H.R. 2256, would prohibit B dealers from selling animals for use in research. LCA urges everyone to contact their federal legislators, in support of the bill. You can look up your representative on the House of Representatives website, while your senators can be found on the official Senate website. Find out more about the bill from the LCA website. To prevent pet theft, microchip your animals and never leave your animal unattended outside. This is common sense protection not only from pet theft but also from predators, exposure, and other threats. You can learn more about pet theft and B dealers from Last Chance for Animals, including more ways to fight pet theft by B dealers. Pet Theft and Animal Rights From an animal rights standpoint, pet theft is a tragedy, but using any animal for dogfighting or for vivisection violates the animals rights, regardless of whether the animal was stolen or used to be a pet.

Family Tree and Genealogy of Actor James Stewart

Family Tree and Genealogy of Actor James Stewart Beloved American actor Jimmy Stewart was born to typical small-town roots in Indiana, Pennsylvania, where his father owned the local hardware store. His fathers Western Pennsylvania roots date back to 1772 when Jimmys third great-grandfather Fergus Moorhead first arrived in what is now Indiana County. His mothers roots also stretch back to 1770s Pennsylvania. First Generation James Maitland STEWART, the oldest and only son of Alexander Stewart and Elizabeth Ruth Jackson, was born on 20 May 1908 in his parents home at 975 Philadelphia Street in Indiana, Pennsylvania. The family soon expanded to include two sisters, Mary and Virginia. Jimmys father, Alex (pronounced Alec) owned the local hardware store in town, J.M. Stewart Co. Jimmy Stewart married Gloria Hatrick in Brentwood, Los Angeles, California, on 9 August 1949. Second Generation (Parents) Alexander M. STEWART was born on 19 May 1872 in Indiana County, Pennsylvania and died 28 Dec 1961 in Indiana Co., PA.Elizabeth Ruth JACKSON was born on 16 Mar 1875 in Indiana Co., PA and died 2 Aug 1953. Alexander M. STEWART and Elizabeth Ruth JACKSON were married in Indiana Co., PA on 19 Dec 1906 and had the following children: Jimmy Maitland STEWARTMary Wilson STEWART was born in Indiana Co., PA in 1912Virginia Kelly STEWART was born in Indiana Co., PA in 1915 Third Generation (Grandparents): James Maitland STEWART was born in Pennsylvania on 24 May 1839 and died on 16 Mar 1932.Virginia KELLY was born in Pennsylvania about 1847 and died before 1888. James Maitland STEWART married twice. First, he married Virginia Kelly and they had the following children: Ralph STEWART was born in Pennsylvania on Oct 1869Alexander M. STEWARTErnest Taylor STEWART was born in Pennsylvania Sep 1874 Following the death of his first wife, Virginia, James Maitland STEWART married Martha A. about 1888. Samuel McCartney JACKSON was born in Sep 1833 in PennsylvaniaMary E. WILSON was born in Nov 1844 in Pennsylvania Samuel McCartney JACKSON and Mary E. WILSON were married about 1868, and had the following children: Mary Gertrude Jackson was born abt 1861 in PALizzie Virginia Jackson was born abt 1862 in PAFrank Wilson Jackson was born abt 1870 in PAJohn H. Jackson was born abt Aug 1873 in PAElizabeth Ruth JACKSONMary E Jackson was born abt 1877 in PAEmily L. Jackson was born abt Apr 1882 in PA

Using the IRAC rule law Essay Example | Topics and Well Written Essays - 1250 words

Using the IRAC rule law - Essay Example Using the IRAC rule law People always assume that riots and vandalism are not liable for compensation by insurance and the police are also not liable. However, According to commercial property coverage guide a riot is â€Å"any disturbances of the public’s peace by more than three people helping each other execute destruction of property and people by use of force and aggression in an unlawful manner†. According to this rule of law it seems the peoples assumptions are wrong yet the law states otherwise. The confusion here is that for the state to be liable for compensating Eric it must be first be investigated to find out the cause and intention. This is because for the state to compensate Eric, the law states that â€Å"the loss of his pharmacy must be accidental as intentional damages and loss and criminals acts are not liable for compensation†. According to Erick’s case, the people who looted, vandalized and burnt his pharmacy do not know him personally to be doing the damage intentionally nor are they doing it to cause damage for him. Secondly, the looting and vandalism was not done by Erick himself but a rowdy group thus the insurance is liable for compensation. The state is liable for compensation in Erick’s case since the police stood by and did not prevent the rioters from vandalizing and burning his pharmacy. Therefore, Erick must be compensated for losses incurred in his shop. Eric’s pharmacy company VCS was to be delivered pharmaceuticals by Tanya who owns a pharmaceutical delivery business.

Death penalty Essay Example | Topics and Well Written Essays - 1000 words

Death penalty - Essay Example This paper will examine the benefits and the fall backs of the death penalty, and argue if it should be allowed or banned based on the evidence in the paper. According to Chan and Oxley, capital punishment is a legal process sanctioned by the state that allows for the termination of a felon offender’s life, who has committed one or multiple heinous offences (Janet and Oxley 2). This process is usually prohibited in many countries for the same questions that this paper raises and seeks to answer. Is capital punishment morally wrong? Does capital punishment deter crime? Can capital punishment be justified when done in consideration to the welfare of the public? Many people have found the death penalty or capital punishment to be morally wrong but when atrocities are committed against their loved ones, they quickly have a change of heart. Over the years, there has been a growing base of activists advocating for the abolishment of the death penalty all across the world, therefore, influencing many countries to abolish the act. Even the United Nations does not support the death penalty, citing a law borrowed from the American Bill of Rights, which stresses on the right to life. However, the United States of America has not given in to International pressure to abolish the death penalty but insists that the death penalty is neither cruel nor an unusual punishment when it is employed non-discriminatively and in an unarbitrary manner (Dezhbakhsh and Shepherd 512). Many individuals consider the death penalty to be morally impermissible. They argue that the act is constitutionally cruel and uncivilized. They claim that imposing capital punishment, no matter how humane the method of administration is, is still a transgression of the rule of law. They also say that capital punishment would lead to the wrongful death by execution to some innocent people whose cases were marred by false evidence. They argue that if the justice system was to make a mistake and realize it later after the death penalty has already been executed, the damage would be irreversible and unfair to the family and the individual. They also argue that capital punishment shows arbitrariness, in that the criminals may prefer that form of punishment. Capital punishment has also been said to be discriminative. Critics argue that racial discrimination is evident in the justice system, where criminals declared guilty of killing white people were four times more likely to be served with the death penalty than those who killed non-white individuals. This shows that the death penalty is discriminative even though it is said to be non-discriminatory (Sunstein and Vermeule 2). Capital punishment seems to have a few shortcomings but despite all that it can be regarded as an efficient tool to deter the occurrence of certain crimes. Research studies carried out two decades ago showed that the death penalty did not prevent or influence the occurrence of certain crimes. These research stud ies have refuted by new research that show that capital punishment has a powerful deterrent effect. The study proposes that for every execution carried out, an average of eighteen murders are prevented. With such an effect on crime, capital punishment should not be abolished as it seems to serve as a lesson to all those plotting some heinous crimes. Failing

Society in The Handmaid’s Tale by Margaret Atwood Essay -- Handmaids

â€Å"Atwood’s feminism is an integral part of her critical approach, just as her concept of criticism is inseparable from her creative work† Walter Pache (1). A dystopia is a fictional society, usually existing in a future time period, in which the condition of life is extremely difficult due to deprivation, oppression or terror. In most dystopian fiction, a corrupt government creates or sustains the poor quality of life, often conditioning the masses to believe the society is proper and just, even perfect. Most dystopian fiction takes place in the future but purposely incorporates contemporary social trends taken to horrendous extremes. The novel, ‘The Handmaid’s Tale’, by Margaret Atwood focuses on the choices made by those controlling the society of Gilead in which increasing the population and preservation of mankind is the main objective, instead of freedom or happiness. The society has undergone many physical changes that have extreme psychological consequences. I believe Atwood sees Gilead as the result of attitudes and events in the early 1980s, which have spiralled out of control. ‘The Handmaid’s Tale’ reflects Atwood’s views and critiques on civilisation. In an interview with Gabriele Metzler Atwood says, â€Å"There is nothing in the book that hasn’t already happened. All things described in the book people have already done to each other†(2). Throughout ‘The Handmaid’s Tale’ Offred is constantly conscious of her life before Gilead. This is reflected in the sections of the book headed â€Å"Night†. Offred often refers back to her life with her daughter and Luke, â€Å"Luke was in the living room. He put his arms around me. We were both feeling miserable. How were we to know we were happy, even then? Becaus... ...e extreme, she managed to visualise a dystopian world, which suppressed people’s freedom of choice. â€Å"Atwood is known as an outspoken defender of humanitarian values, an able and active advocate for woman’s rights and for freedom of speech† Nathalie Cooke (6). Therefore I do believe that Atwood’s novel ‘The Handmaid’s Tale’ offers a very strong critique of American society in the 1980s. Bibliography (1) Walter Pache: â€Å"A Certain Frivolity†: Margaret Atwood’s Literary Criticism (2) Gabriele Metzler: â€Å"Creativity†: An Interview with Margaret Atwood (3) Bernard Richards: Margaret Atwood (4) Gabriele Metzler: â€Å"Creativity†: An Interview with Margaret Atwood (5) Lorna Irvine: â€Å"Recycling Culture: Kitsch, Camp and Trash†: Margaret Atwood’s Fiction (6) Nathalie Cooke: â€Å"Lions, Tigers and Pussycats†: Margaret Atwood (Auto) Biographically

Gambling addiction Essay

The text states that the one problem in gambling has visibly endured is known as problem gambling. Government officials have long demanded a solution from gaming operators to address this major issue. Too many issues go along with problem gambling such as crime, family and work problems, and financial damage. Fortunately, the gaming industry as a whole has sought to be proactive in combatting the issue. They feared being viewed in the same light as the tobacco or firearm industry by ignoring major problems with their products. Are the steps that they have taken enough, or is gambling in general a major threat to society that should be avoided? The American Psychiatric Association refers to problem gambling as pathological gambling. There are generally speaking two different types of problem gamblers; action problem gamblers and escape problem gamblers. Gambling addiction is just as valid of an illness as addiction to alcohol or drugs. Its prevalence is linked directly to the ease of access of gambling in our society. However, just like drugs and alcohol, only a small percentage of the population is prone to this illness. Gambling addicts in general either lose all of their money, accumulate massive debt, file for bankruptcy, and in the worst cases commit suicide because they are hopeless. What steps has the gaming industry taken to prevent these horrible outcomes? I spoke to my long-time friend Alan Erskine, who now works as the Public Affairs Coordinator at the American Gaming Association in Washington D. C. I needed to find out if they were taking appropriate precautions to prevent these people from self-destruction. He assured me that, â€Å"The gaming industry has made many contributions to curbing problem gambling. The first is the creation of the National Center for Responsible Gaming, which is the largest funder of scholarly studies on how to best curb addiction. The industry also makes various efforts to educate customers about possible negative effects of gambling. This includes: posting signs around the casino floor, advertising the problem gambling hotline and ensuring customers are not intoxicated while gambling. † I was glad to hear that they were this proactive, but is it enough? The National Center for Responsible Gaming is the only national organization exclusively devoted to funding research to enhance the understanding of pathological gambling. They also search to find effective methods of treatment for the disorder and work to improve prevention, diagnostics, intervention and educating the public about responsible gaming. However, if gambling is the root of the issue to begin with, is it worth expanding gaming in our society? Is educating people really enough to curb the issue? There are countless organizations to prevent drug and alcohol addiction, but the problem still persists. Some critics of legalized gambling would argue that it is the direct cause of the increase in problem gambling and that any of their efforts are just reactive in order to protect their own interests. Alan Erskine responded to this claim stating, â€Å"The industry recognizes that a small segment of the population cannot gamble safely. Studies have shown that about one percent of the population cannot gamble safely. † His response does hold water. The mental disorder of pathological gambling does affect only a small portion of the population. Should the rest of society be restricted just because there are some who can’t gamble responsibly? The same case could be made for alcohol. Only a small percentage of people are alcoholics. The rest of the population should not be prohibited to drink just because a select few cannot handle it responsibly. All the industry can do is provide outlets for people to get help, and educate the public on the dangers of its abuse. The NCRG has yielded very helpful results in order to understand the nature of the psychological disorder. These include statistics on the scope of people affected, more effective treatment options, the role of genetics, and new instruments to measure, screen and diagnose pathological gambling. The more we understand about how this pathological disorder works, the more we can do to diagnose and treat it before the victim gets themselves and others into serious trouble. In conclusion, it is a bit of a cop out to simply blame the gaming industry for the rise in gambling addiction. They have been extremely proactive in trying to curb the issue and bring it to public eye. Even though they didn’t want to be viewed in the same light as other industries like tobacco, alcohol and firearms, it seems inevitable that they would be grouped together. They all provide goods and services that some can enjoy responsibly and others become addicted to and harm themselves or others. Research has consistently pointed out that addiction to gambling produces the same reactions in the brain that you would find from drug and alcohol addiction. However, they should be distinguished from these industries in the fact that they have donated a great deal of time and resources in order to find ways to diagnose, prevent, and treat this pathological disorder. While the acceptance of gambling in society does allow an outlet for those who can become addicted, the vast majority of people have proven they can do responsibly and the industry continues to take significant steps in order help those who suffer from gambling addiction.